Moving the blog
This is my last official post at the blog on our Cat’s Eye Marketing site. We have just launched savvywp.com, and I will be blogging there from here on in. If you have signed up for our RSS here, please take a moment to go to our blog at savvywp.com and sign up there, or click here directly for our new feed. I will be giving great tips, advice, reviews and observations with everything to do with WordPress. Hope to see you there!
I’m Headed to San Francisco
Explode the WordPress Learning Curve: An Evening with the Experts
Get connected with the tools and resources you need at Explode the WordPress Learning Curve: An Evening with the Experts. Your moderator, Miles Austin, leads presentations and discussions that will show you how a WordPress website, combined with savvy social media strategies and solid search engine optimization techniques, can make your marketing and sales so much more successful.
After An Evening with WordPress Experts, you’ll understand:
* why so may businesses are choosing WordPress for their websites and blogs
* how to leverage the power and flexibility of a WordPress website to increase sales
* how easy it is to make the move to WordPress
* 5 techniques for optimizing your WordPress pages for better search engine rankings
* the key features of 3.0, the newest version of WordPress
What’s Included in this Event:
* 3 “mini-seminars” from WordPress experts
* 15-minute break with time for networking as well as time before and after the event
* Extended Q & A panel discussion with the experts-get your questions answered
* Opportunity to meet the experts at the conclusion of the event
* Time to visit the presenters’ tables and exchange information
* Copies of all presentations
* Additional information on useful tips, plugin’s, themes and resources for WordPress users
Speakers at this event:
Moderator Miles Austin, founder and owner of Fill the Funnel, Inc.
Moderator Miles Austin, will serve as your guide for the evening. Miles will set the stage for the presenters, providing an overview of the content, introducing the speakers and facilitating the panel discussion/Q&A session.
Miles Austin is a leading authority on the selection and use of web tools to drive increased sales. He has 25 years of experience in high-profile sales with experience across multiple industries. Miles is a highly-sought out speaker and author of the popular Fill the Funnel blog.
Myself
WordPress 3.0: Better, Faster, Easier
With the release of the newest version, WordPress 3.0, life just got easier. I will have just returned from WordCamp San Francisco, where Matt Mullenweg, the founding developer of WordPress was a key speaker. I’m not holding back. He’ll share all the cool new WordPress features and even a couple of hidden gems.
I am the founder of SavvyWordPress.com, the premier membership site for entrepreneurs looking for all the latest WordPress resources and tools to make their websites and blogs unique, memorable customer magnets. I’m a Mac evangelist and twitter addict who learned life lessons from Curly of the Three Stooges.
Mark McLaren , founder and owner of McBuzz Communications
Get Found Easier: 5 Tips for Better Search Engine Optimization with WordPress
WordPress is your out-of-the-box solution for creating a website or blog that is highly optimized for search engines. Learn how, with just a little extra time and effort, you can take your site to the next level of search engine optimization. Mark will show you five key techniques for optimizing your WP pages and posts for better search engine rankings.
Mark McLaren is passionate about WordPress. He was a speaker at WordCamp Seattle 2009 and presents regularly to Seattle business groups on search engine optimization, blogging, social media marketing and WordPress websites. Business Blogging 101 is his site for free WordPress tutorials and support. Mark is the owner of the online marketing firm McBuzz Communications.
Tom Todd, founder and owner of T2.
The WordPress Advantage: Why Smart Businesses are Making the Switch
Businesses of all types and sizes are choosing to replace their static, inflexible websites for dynamic, WordPress-powered ones. You’ve heard the buzz about WordPress. Now find our exactly why so many businesses are jumping onboard. In this session, Tom will show you how easy it is to switch to a client-attracting WordPress blog or website.
Tom Todd is a lifelong marketer, designer and tech-geek. Founder of T2, he creates customized WordPress websites and provides WP training and consulting services for a range of Seattle area clients, from solopreneurs to mid-sized companies.
About the Facility:
You will enjoy the benefits of a state-of-the-art lecture facillity with sloped floor stadium seating, workspace for your notepad and/or laptop, comfortable chairs and two extra large projection screens and sound system to follow along with the presenters.
Bad Bob the Blogger, Bad
Well, as you can see it has been over two weeks since my last post. And for someone who teaches blogging workshops, emphasizing the need for consistency in posting, I have been bad.
But, I’ve been so busy!
Not an excuse.
What we have been doing is working on our new membership site while maintaining our client project workload and all the little details of running a business.
So, for those of you who be might wondering, yes, I will be moving over to blogging on our new site. And expect a lot of WordPress goodies. In fact, our new site is “your resource for everything WordPress”.
Watch for the details real soon.
Just Say ‘No’: 6 Reasons Why You Shouldn’t Have a Blog
I have taught our blogging workshops long enough to recognize a certain person. You may recognize her, too. In fact, it may be you. After one of my classes, a student who had been very quiet throughout the session came up to me. She wore a deep frown.
But then she broke into a grin.
“Thank you,” she said.
” For what?” I asked.
“For giving me permission not to blog,” she said.
And she isn’t the last one to say that to me.
Too many blogs
Every social media expert on the planet has one or two or three blogs. All our friends and colleagues are doing the blogging thing.
It’s easy to see why someone might think their business will go down the toilet without one. In our workshops, we walk people through the benefits and the commitment required to be a successful blogger.
6 Reasons Why You Shouldn’t Blog
1. Your customers don’t go online. This is a big one. Obvious example: Say you are a service station owner. Do your customers go online to learn about your products and services? And if they do, will their habits in buying gas change as a result of reading your posts?
2. It would take you four hours to write a post. Depending on what you charge clients for your services, the marketing benefits you get from blogging could be eaten up by spending a half a day noodling with one post.
3. You don’t have anything to say. Maybe this is true and maybe it isn’t. But related to reason #2, if you are constantly stressed out because you don’t have a topic, if you have to reach deep every time you come up with a subject, this might be too time-consuming and draining an experience for you.
4. You have something to say, but you aren’t a writer. This may be good or bad, depending on what you think “writing” looks like. But if you get tongue-tied every time you sit down to write, or you have an inner critic, say, your 5th grade teacher, who just won’t let up on you, maybe you should rethink things. (Or maybe you should hire someone to blog for you.)
5. You and your computer don’t have much together time. I hear this frequently. “I’m away from the office a lot.” Part of blogging is posting. But another key part is responding to your readers. If you don’t recognize them with a comment, they might not come back.
6. You have to be careful about what you say. Maybe you are an attorney or a psychologist. If you blog under your business identity, weigh carefully whether you risk someone construing your personal post as professional advice.
Backup Buddy Plugin – A Dream Come True
If you have read my blog, attended my workshops, or even casaully discussed WordPress with me, you know my feelings about backing up your files. Yes, most servers and hosts do it routinely, and yours might be one of them. But I don’t like to rely on them.
I always recommend using WP DB Backup plugin for your database which it basically all of your content — pages and posts. But what about your other WordPress files. And all the media you have uploaded? Yes, you can back those up usually using an FTP client, but maybe you don’t have the know how or the time.
I know what you are thinking.
This sounds like an ad.
Well, in a way maybe it is. But PlugInBuddy.com from iThemes, has come up with Backup Buddy. It’s great. And it backs up everything.
A side note. I was concerned the otther day when a client that I was doing consulting told me another “so called” WordPress expert told her to just use the export tool, and that will backup everything. Not! What are these people anyway, giving away wrong info!
Yes, I am an affiliate for this, a few bucks in my pocket. And yes, it’s not a free plugin. But damn, it’s great. And well worth the money!
Headway Video Site by John Haydon
Lately I have been sending people to get hooked up with the Headway theme. It’s latest version has an incredible visual editor. No more knowing CSS or code!
John Hayden has just come out with Headway Video site. A perfect resource for tutorial videos on Headway. Check it out here.
And if you decide you would like to purchase Headway, please consider our affiliate link on the right side of this page.
Your Old Blog Posts Aren’t Dead. They’re Just Sleeping.
Post by Judy Dunn
We’ve been tricked. All of us.
That freshly baked, piping hot, sweet-smelling, pie called Original Content grabbed us by the collar. Assaulted our nostrils. Made us salivate.
This pie was made just for me. It’s fresh and juicy. No one else has had a bite. I want the first piece.
We bloggers know this pie well. We should, because we baked it.
As we create the content pie that becomes a new blog post, someone is standing over our shoulder. Maybe it’s that Internet marketer who sends us their weekly newsletter. Or that hot-shot author whose book, “Create Original Content or Die,” is on the bestseller list. And they are whispering:
“Say something new! ”
“Write with your own voice!”
“Be original. Be Cree-A-tive.”
Why Bringing Back an Old Blog Post Can Be a Good Thing
Attention spans are murderously short on the Web. Plus, you are always collecting new readers.
So you have your memory-challenged regular readers. And you have a brand new audience that has never read your old posts. That means that with just a little tweaking (or a lot, if it makes sense), you can get more google juice.
Of course, if you just start republishing old posts randomly, without choosing carefully, you’ll just be rehashing stale, boring ideas. But done right, you’ll get a surge in traffic and, very possibly, some new subscribers.
5 Steps to Waking Up an Old Post
- Revisit your older posts often. Your goal here is to find which posts were the most popular. If you see a certain post being viewed again and again, this is prime content to bring back. Sometimes it will be a post that had a lot of reader comments and sometimes not. Pay particular attention if the referring site (where the reader came from) is Google. If people are searching for help with a certain problem and they keep finding your blog post, you have a winner and you should consider republishing it.
- Look at your title, sub-heads and formatting with a fresh eye. Reworking the title just a little bit could make your post even more popular in a Google search. An added benefit: Google will look at it with fresh eyes, too. Google Analytics even tells you what terms people were using in their search when they found your post. Adding intriguing sub-heads also helps—to break up the text and draw the eye to the important parts of your post. And check your spacing. Do paragraph breaks often to help readers skim and scan. Sometime my paragraphs are just one sentence long, especially if I want to add emphasis to a thought.
- Consider updating the content. Your most popular posts got to be that way for a reason. If you can add new content, or rewrite, you’ll capture more readers, people who wanted to know more about what you were talking about. So think about the new things you could add.
- Add new tags. A tag is merely a keyword or category used to describe the topic of your post. Tags are indexed by Google and Technorati, so someone doing a Google search is more likely to come across your posts. Revisit your tags and think about whether adding a few new ones might help more people find your post.
- Think about adding a new image or two. If you are like me, you didn’t give much thought to images when you first started blogging. But images can be very powerful, hitting the part of the brain that triggers memory and emotions. The result: You attract more readers—and keep them engaged in your post. For more advice on what the right image can do for your post, read 5 Ways the Right Photo Can Get You More Blog Readers. For some good sources of photos, see my recent post, How to Find Spectacular Free and Low-Cost Images for Your Blog Post.
What about you? Do you republish old blog posts? Do you think it’s a good strategy?
8 Recent Thoughts on WordPress
Hey, you may already know this, but WordPress is my life. Yes, I work with it on a daily basis. And no, I don’t know everything. But I enjoy finding those solutions to problems I have yet to conquer. So, just for the heck of it, here are eight thoughts I am having right now on WordPress as I sit here.
- Themes are a constant challenge. Their coding and CSS isn’t always obvious. Still convinced it’s worth paying for one.
- Permalinks are great. But if you move a site, and you suddenly start getting 404 errors on all of your pages, except your homepage, it can be a permalink problem. Simply go in and reset to default, save, then reset your custom permalink. That may just solve the problem.
- Bluehost is still my favorite hosting site. Three issues this week, all resolved within 15 minutes via the 24/7 chat.
- Nothing more gratifying then helping someone on Twitter solve a WordPress issue by sending them to a blog post I did.
- Looking forward to the WordPress workshop I’ll be presenting tomorrow, WordPress and the 3 Bears – Themes, Plugins and Widgets.
- Blogging is not dead.
- Cringe when other so-called WordPress developers and “experts” say you can create yourself an awesome online presence in just a few hours.
- Still don’t like the over-used cliches rockstar or sucks in any kind of reference to WordPress, or as a matter of fact, anything in life.
So, a bit of meandering, but just imagine what all my thoughts are in a day’s time!
WordPress 2.9 – Update Success
This is the second day since WordPress 2.9 has officially been released. Normally, I wait a couple of weeks to upgrade. But this time I took the dive and the update went through seamlessly. In fact, I have seen a lot of the same results via Twitter. Sounds like a lot of the bugs were worked out in beta. Way to go WordPress!
Of course, I did backup all my files and database just in case!
I will come back and post any plugin or widget conflicts as I hear them.
And how did your experience go?
